Holding a successful art exhibition is not an easy job, despite what many people would claim to the contrary. Planning for a successful event starts months before the actual event so that everything is in place long before the doors are opened to visitors. If you are an experienced professional in this field, you’ll obviously know what to do but if not, it is recommended you seek out some veterans for help. There are consultants and trained exhibition organisers who, for a fee, will take the burden off your shoulders. Getting in touch a well-known labour hire agency in your city is a good step, as they will be able to give you the right contacts or referrals.
Here are a few tips that you can follow to hold a successful art exhibition.
- Finalise your objective – What is your objective in holding the exhibition? Is it for selling your artwork or merely to exhibit them? Do you want to show your skill sets as a designer, illustrator, painter or an artisan? Your decision in this area will be crucial, as the invites that are sent should be based on the ideal audience that you wish to draw and given to the industry segment that you want to present your talents.
- Decide on the venue – The importance of this cannot be more over emphasised. If you are an established renown artist, you will obviously want to have your exhibition in an art gallery with industry recognition. While the gallery will charge commission, often up to half of your total sales, they still have many great advantages. The gallery will take care of tasks like hanging and exhibiting your art, inviting art critics, publicity, and arranging the opening as well as any private parties. In short, you simply have to book the gallery and bring your artwork within the agreed time.
On the other hand, art exhibitions in temporary venues like large halls and playgrounds are a common occurrence in the art world. With some additional labour hire in Melbourne, the show can be easily set up and many astounding temporary exhibitions have been established within hours or even overnight.
- Market your show – This should be a recurring theme throughout your entire planning stage. At every stage remind yourself to devise marketing tactics to advertise your exhibition. The social media route is the most effective, however, if you have an email database of your past patrons or those that have made enquiries, start by sending them invites. You should also have a private viewing before the opening. Invite more people than you want to have on the night to cover for any dropouts. Also distribute flyers or posters up in places like community halls, adding a marketing prompt to inform interested people. Also, ensure you have printed business cards for distribution during the show.
- Arrange for goodies – True art lovers will be interested in your art exhibition, regardless of the catering or prizes. However, casual viewers typically make up the majority of an audience and a little extra incentive can do wonders at enticing them to the event. For example, a nicely painted ceramic mug to the first 50 visitors or a carefully planned goodie bag with interesting pieces would create a big of a buzz.
Finally, delegate as much work you can to others instead of trying to do everything yourself. Take it easy and look your best on opening day rather than have a tired washed out look.